Long before Microsoft acquired Activision Blizzard at a sky-high price, Phil Spence, the chief executive of the game department, expressed an attempt to acquire a major Japanese game company several years ago, but a Tokyo game industry analyst said that based on Japan’s closed corporate culture and industrial structure, Microsoft game mergers and acquisitions The chances of success are not high.
In 2019, Phil Spencer, CEO of Microsoft’s game department, expressed his desire to acquire Japanese game manufacturers many times to make up for the weakness of Microsoft’s Asian market and increase the cost of Xbox Asia’s competition with PlayStation.
However, Dr. Toto Serken, CEO of game industry consulting company Kantan Games, said in an interview that due to Japan’s special “Keiretsu” system, many Japanese companies and banks in different industries will establish loose alliances with cross-shareholding. Japan When the company’s operations are likely to be acquired by foreign countries, they can help prevent Japanese companies from being bought by foreign countries and reduce the outflow of Japanese technology.
Coupled with language and cultural barriers, and the diversification of many Japanese game companies, such as Konami owns a chain of gyms, SEGA operates resorts, etc., strengthening the connection with other industries, making foreign game manufacturers want to acquire More technical hurdles must be faced.
Therefore, the mergers and acquisitions of major Japanese game companies, such as Koei Tacmo, SEGA Sammy, Bandai Namco and Square Enix, are all Japanese domestic companies. Combined, even if you want to talk about mergers and acquisitions with game console manufacturers, SONY has more home field advantages than Microsoft.
But Dr. Toto also believes that any possibility cannot be ruled out today. If Microsoft really successfully acquires any major Japanese game company, it will shock the global game industry more than the $68.7 billion acquisition of Activision Blizzard.