Walt Disney wants adults to live in fairy tale dreams forever? Disney recently announced a foray into the real estate business with plans to develop multiple residential communities in the U.S. called Storyliving by Disney, the first of which is expected to begin this year in California where Disney himself lived. In addition to planning condos and single-family homes, the community will create mixed-use areas that are open to the public, including shopping, dining, entertainment, hotels and beach parks, and some areas are restricted to people over the age of 55.
Disney Communities will also have Disney employees managing the properties and planning programs and experiences for residents, such as water entertainment, cooking classes, wellness seminars or charity events. According to the development plan, the community will be centered on a 24-acre water feature, as well as shopping, dining and entertainment venues open to the public, as well as hotels and beach parks offering recreational water activities.
The chairman of Disney Parks, Experiences and Products said this is Disney’s first attempt to create a community, “The Disney Company has been known for its storytelling for nearly 100 years, and as we prepare to enter the second century, we are developing exciting new ways to The magic of Disney storytelling is brought to people wherever they are.”
The team known for designing and building Disney theme parks around the world, Walt Disney Imagineers (Disney Imagineers), also participates in community-building programs that will design communities based on the history, nature, and art of each location. Disney Imagineers will work with developers and housing Builders collaborate to develop creative concepts for communities, each with a different theme.
The first Storyliving in the Disney community will be built in Rancho Mirage in California’s Coachella Valley, an area chosen because Walt Disney once had a home there. But Disney wasn’t the first to build a town. In 1996, a town called Celebration, about 20 miles from Orlando and just a few miles from Disneyland, was sold in 2004, and some residents have also fought with new owners over the disrepair of homes and buildings. . There is also Golden Oak, a luxury community on Disney properties called the Walt Disney World Resort, which Disney still runs.
But a Disney spokesperson told CNN that the Storyliving community will be nothing like the previous one, and while Golden Oak may appeal to theme park fans, the Storyliving development is specifically designed for fans looking for details and experiences that Disney can bring to life in their everyday lives.
Disney said that Disney fans are passionate about the control of details and carefully crafted escapist experiences, while Disney’s goal for the community is to create something like magic that extends storytelling capabilities to real life. While the Storyliving residential development is offering an experience-conscious Disney fan, there won’t be a Mickey Mouse and Disney Store. Developers and home builders will handle construction and pricing, and Disney will handle marketing and operations. A Disney spokesman declined to say how much money was invested in the residential project.