Apple’s first active noise-cancelling headphones, AirPods Pro, are finally getting an update. According to the latest Twitter post by Ming-Chi Kuo, a well-known analyst at Chinese-funded Tianfeng Securities, Apple is expected to launch the second-generation AirPods Pro in the second half of 2022, while the first-generation products will be discontinued immediately after the new product is launched.
Ming-Chi Kuo pointed out that Apple cut orders for AirPods 3 in the second and third quarters of this year by more than 30%. The main reason is that the product sales strategy was wrongly formulated; after AirPods 3 was launched, AirPods 2 not only continued to be sold on the shelves, but also decreased in price Sell, the functional upgrade of AirPods 3 is not enough to attract consumers to buy, and they would rather buy AirPods 2.
In order to avoid repeating the same mistakes, it is now rumored that Apple is expected to directly remove the first-generation products after the launch of the second-generation AirPods Pro headphones.
Ming-Chi Kuo believes that the unsold sale of AirPods 3 is a warning sign for AirPods products. Although AirPods 3 has new selling points compared to the previous generation, consumers do not want to spend more than $50 to pay for these new selling points; he further added that if the future Apple headphones Without more innovative features, the AirPods are worth $249 at best.